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Buying Signs for Your Business
Custom signs can refer to signage for both indoor and outdoor usage. Signs can build your brand, bring in visibility to your business, and convey information. When deciding what kind of outdoor signs you want you need to first determine your budget. But you also need to figure out what you want to accomplish with the sign. You need to figure out how far away people will be from the sign, how the sign will be installed, whether the sign is permanent or temporary, and how much time people will have to view the sign. Signs directed towards people who are on foot need to be different than signs that are encouraging traffic to pull into your parking lot.
If you haven’t considered mobile signs, you may want to think about it. Decals or magnetic signs on your car can turn your vehicle into a mobile billboard and give you a chance to promote your business wherever you go. Aside from the budget advertising, you may also be able to take bigger write offs on your vehicle. Speak to your CPA or tax preparers for your specifics.
There are a variety of different plastics that can be used for business signs. Most of them are inexpensive, lightweight, easy to mount and extremely durable in weather. Plastic is a good choice for both indoor and outdoor signage. Acrylic is popular because it can be embossed and can also take stand-offs that can then be polished. Acrylic comes in colors and transmits light well, so it looks pretty when it’s lit up.
Aluminum signs come in a variety of thicknesses but all are durable, lightweight, easy to mount and can be one or two sided. Economy aluminum signs should last for at least 3 years, while more durable aluminum may last for decades. The pricing varies depending on the thickness of the aluminum. Aluminum can be polished or can be painted on.
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