Aug
5 Ways to Choose the Right Signs for Your Business
Are you a small business owner with a limited budget? If so, you might be tempted to skimp on your signs, especially if you are under the mistaken impression that signs don’t make a difference in your sales. In reality, your signage can and should be a major part of your marketing campaign. In this article, we discuss the five ways you can choose the right sign for maximum impact and effectiveness.
So let’s begin talking about proper signage with a discussion of your logo. Your logo should occupy a place of prominence on your sign. Your logo is, after all, your brand image and it’s essential that it should be a major part of your sign. You want your sign to be instantly recognizable so that people come to recognize your business just by logo alone. However, you may elect to scale your logo to a certain size, or do some variation on it for the best possible look.
The layout of your sign is another important component. With your logo occupying a place of prominence, you need to decide how much other information is essential without making your sign look too cluttered or difficult to read. Do you need a phone number? What about your web address? Choose this additional information carefully and work with a sign designer to make sure your layout looks professional.
Did you know that rainbow-colored lettering can be difficult to read? Or that red bleaches out after months of sun exposure? It’s true. The colors you choose for your sign can have a huge impact on how well-balanced and professional it looks. In general, it’s a good rule of thumb to stick with two or three colors—simplicity is always best and is much easier on the eyes.
The materials you choose can also be a huge determining factor in your signage. If you have an old Victorian building, a redwood sign with gold-leaf lettering is an attractive and natural touch. If you have an industrial business in a large warehouse, large, lighted letters on the front of the building may be all you require. Choose the highest quality materials you can afford, because the sign will be exposed to the elements in all types of weather. Cheaper-quality materials will disintegrate quickly in these weather extremes.
Your last consideration should be placement. Where can you put your sign for maximum impact? Often, the sign ordinances set by your local government will dictate how high you can place your sign, and what part of your building you can display your signage on. If you are working with a professional sign designer, then he or she will make sure your sign is displayed for maximum impact while still remaining within sign code.
Using these tips, you can work with your sign designer to make sure you create an image that will help to brand your company in the hearts and minds of your audience. Good design, quality materials, and proper placement will go far in helping you create a sign that drives business into your door. It’s a big investment but definitely one that will pay off over time.
Luckily, finding information from a reputable source about outdoor business signs kennesaw just got easier!
